Marketing
Adam's Marketing Insights
I’ve created a new social post with a tailored landing page targeted at specific demographics, it is getting liked and shared organically, and appearing at the top of Google and I’m seeing a lot of leads roll in from my website. So what? Where are the conversions to sales? This is where most marketers, especially the new digital centric marketers, get stumped.
Today, marketing seems to be all about digital, SEO, making videos, TikToks, with the main self imposed KPIs something as basic web traffic or likes and shares of a post.
I want to flip that on it’s head, and look at what is really important in the world of marketing.
Why do we do marketing or communications for our business or organisation?
The answer is sales. More customers. Or if we are a government body, people acting on what we have to say, and not just liking and sharing.
A like on Facebook does not equal business. Sure enough a like or share on a digital platform can result in a sale when the right person responds to your promotion but why should likes alone be a valid KPI (Key Performance Indicator)?
I was talking to a member of the communications team of a local government council in South Australia a while ago and they were proud of some photos of a Harmony Day event they’d taken. Apparently one of them had over 30 organic likes on Facebook and 4 shares. Would any business owner in the right mind think that likes and shares of photos of their sales team is a good ROI (return on investment) for what they are paying a Generation Y or Generation Z marketer to do?
Sure enough, new marketers (and even well established business operators) think that being up with the latest shiny digital platforms is where they need to be, but I think they are missing so many strategic aspects of marketing that can help them do so much better, and deliver quantifiable results for their business/employer.
Why Likes Are Not Dollars: Building a Results-Driven Marketing Strategy for Facebook and Instagram. In the age of social media dominance, businesses often equate “likes” with success. After all, a post with thousands of likes looks impressive, right? But here’s the hard truth: likes are not dollars. While likes may...
n today’s dynamic digital world, businesses need more than just isolated skill sets; they need synergy across creativity, tech, and strategy. Enter the multimedia generalist – the ultimate Swiss Army knife for your digital needs. From social media and web design to content creation and data-driven marketing, a multimedia generalist...
Instagram Reels is more than just another feature—it’s a powerful tool that can propel your brand’s visibility to new heights. With short-form video capturing attention across social media, businesses now have a unique opportunity to connect with audiences creatively and authentically. But are you using Reels to its full potential?...
When designing product packaging, are you making your core mission clear? Your packaging isn’t just a wrapper—it’s a powerful communication tool that tells your customers what you stand for. If you’re not clearly conveying your product’s unique mission, you could be missing out on significant sales growth. Spindrift, the sparkling...
As we near 2025, the landscape of SEO continues to change at a rapid pace. The strategies that may have worked a few years ago are now outdated, and sticking to them could be holding your business back. To stay ahead of the curve, it’s crucial to adapt your approach...
Do we really need another gin brand? Probably not. With a market already flooded with options, it takes something truly exceptional to stand out. Enter ENGINE, an organic Italian gin brand that completely redefines what a gin brand can look like. I can’t stop thinking about this brand, and I’ll...
When it comes to the technology industry, companies like Apple, Microsoft, and Google often dominate the conversation. However, another name that stands tall in the tech world is IBM. While IBM may not be as frequently mentioned in everyday conversations, its logo is one of the most iconic and instantly...
When you think of iconic sportswear brands, Everlast stands out as one of the most legendary names in the industry. While the brand may not hold the global dominance it once did, its history and contributions to the world of boxing and sportswear remain unparalleled. From revolutionizing boxing apparel to...