In the ever-evolving battlefield of photography, Fujifilm has taken a leaf out of Sun Tzu’s strategic playbook with the maxim, “fight the enemy where they are not.” This ancient wisdom perfectly encapsulates Fujifilm’s approach to competing in the digital camera market against full-frame giants like Canon, Sony, and Nikon. By...
I’m a Leica Street photographer, traveller, avid reviewer, marketer and blogger. I am, by my own admission, a gear nut but I don’t buy gear just to test it or pixel peep. I’m only interested in the art that can be produced with the gear. And seeing what emotions can be brought out in those who see my photos.